Algorithmic Skincare Serums : customized beauty

Powered by data science and machine learning, Atolla uses algorithms to put together customized beauty products for consumers that address the unique needs of their skin. The newly launched brand offers a monthly subscription service but this doesn’t mean that a customer will be stuck with the same personalized product forever—Atolla acknowledges that the quality of one’s skin changes based on various factors and the formula can be tweaked accordingly for breakouts, congestion or discoloration.

After undergoing the 10-minute skin analysis in the Skin Health Kit that pulls information about one’s diet, lifestyle, preferences and current skincare routine, consumers are able to get a targeted formula. To make it easier for users to monitor the health of their skin over time, the Atolla app makes information and insights readily available.


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